Author name: Kenan

Case Study Laroza Cafe is the perfect destination for lovers of fine sweets and coffee. The café offers a variety of chocolate-related desserts such as crepes and waffles with fresh fruits, in addition to a wide selection of coffee types including Turkish coffee, Nescafé, espresso, and more. The café’s goal is to provide a unique experience that combines delicious taste and an elegant atmosphere in every cup of coffee and every bite of dessert. Challenge The main challenge in designing the Laroza Café’s identity was to combine the key elements of the brand in a way that reflects its specialization in sweets and chocolate while offering a variety of coffee types. It was essential that the logo showcased a clear and distinctive identity that balances both coffee and chocolate. The main challenges included:– Designing a logo that reflects the excellence of both coffee and chocolate, integrating Turkish coffee and chocolate elements with warm colors such as red and brown.– Developing a cohesive visual identity, including colors and fonts that enhance the sense of comfort and elegance that customers seek.– Designing a price list that features the products in an elegant way, accompanied by professional photography to showcase the real appearance of the products. Strategy To ensure that Laroza Café’s identity stood out and reflected its expertise, a precise strategy was followed in the design process, which included: Designing the Logo:Coffee and chocolate elements were harmoniously integrated, featuring Turkish coffee cups and flowing chocolate in the design. The colors red and brown were chosen for the logo, with brown representing the natural color of chocolate, while red symbolizes warmth and comfort, synonymous with coffee.Modern fonts were used with a simple yet elegant touch to complete the logo and reflect the café’s modern vibe. Developing a Complete Visual Identity:Warm colors such as red and brown were applied consistently across all visual elements, including the menu, stationery, and even the café’s décor.Fonts and icons were developed to match the café’s modern, sophisticated look, reinforcing the visual identity across all promotional materials. Designing the Price List: The price list was designed with a modern and simple approach, featuring professional photos that showcase the desserts as they are in reality. The crepes and waffles with chocolate and fruits were highlighted to emphasize the quality of the treats.Clear, easy-to-read fonts were used to ensure a comfortable reading experience, presenting the available options to customers in an organized manner. Professional Photography:Professional photography was conducted for the café’s products, focusing on the quality of the sweets and chocolate as well as the details of the coffee to ensure the products appeared as they truly are. Photos that fit the comfortable atmosphere of the café were included, making the customer feel the ideal experience even before visiting. Success We successfully achieved a distinctive visual identity for Laroza Café that reflects quality and elegance, perfectly matching the café’s offerings. Through this strategy, we accomplished: A unique logo design that combines coffee and chocolate in a way that reflects the café’s spirit, using red and brown colors.A complete visual identity that includes designs for menus, icons, and fonts that enhance the customer experience and reflect the café’s upscale vibe.An elegant price list design featuring professional photos of the café’s products, showcasing the desserts and coffee at their best.High-quality professional photography that accurately depicts the real-life appearance of the products, increasing the café’s appeal to customers. Thanks to this strategy, Laroza Café now has a strong and unique visual identity that reflects its specialization in sweets and traditional coffee, helping attract more customers and expand its clientele.

Case Study The Maghreb Foundation is a non-profit civil society organization. It aims to serve the Moroccan community residing in the Republic of Turkey in the following ways:– To deepen the friendship between the Moroccan and Turkish peoples.– To boost ties between the community and official and non-governmental entities.– To strengthen social cohesion among the community and reinforce its social integration in the country. – To preserve relations between the community and the motherland. Challenge As Morocco Foundation is a new brand, the main challenge was building a complete visual identity from scratch without any previous reference. It was essential for the design to reflect the authenticity of Moroccan art in a modern style that aligns with market requirements. Other challenges included:Designing a logo that reflects the Moroccan spirit, combining traditional ornaments with elegant Moroccan calligraphy, while adding a modern touch that aligns with contemporary design trends.Developing a cohesive visual identity with colors inspired by Moroccan culture, such as green, red, and dark gray, along with geometric patterns inspired by Moroccan architecture.Designing a professional brochure that showcases the foundation’s services, using visual patterns inspired by Arabesque and Moroccan ornaments, with a layout that enhances the ease of reading the information and the overall appeal of the design. Strategy To ensure that Morocco Foundation’s identity reflects the cultural and artistic essence of Morocco, a precise approach was followed in the design process, which included: Designing the logo from scratch: Drawing inspiration from traditional Moroccan ornaments, mashrabiya, and Andalusian palace patterns, with modern touches that reflect development and innovation.  Using elegant Moroccan calligraphy to add a luxurious character to the brand, while maintaining a balanced visual appeal in the letters. Choosing vibrant colors such as emerald green, crimson red, and dark gray, reflecting the cultural diversity of Morocco. Building a complete visual identity: Developing a color system inspired by Moroccan markets and traditional architecture, while integrating ornamental patterns that evoke a sense of authenticity. Creating cohesive designs for promotional materials, such as business cards, letterheads, and product packaging, to ensure visual consistency. Selecting flexible decorative patterns and layouts that enhance the brand’s uniqueness across various applications. Designing a brochure that reflects Moroccan character: Using a design inspired by Moroccan art, incorporating decorative frames, Arabesque patterns, and traditional color palettes to give the design an elegant touch. Organizing the information in the brochure in a clear and easy-to-read layout, helping potential clients quickly understand the foundation’s services. Choosing coordinated Moroccan and modern fonts to enhance the design and ensure a seamless visual experience. Success We successfully launched a complete visual identity for Morocco Foundation that reflects the beauty of Moroccan heritage with a modern touch, and the achievements included: Designing an exclusive logo that combines authenticity and luxury, with ornamental details inspired by Moroccan architecture. Developing a cohesive color and font system that reflects Moroccan cultural identity, using green, red, and dark gray to represent the diversity of Moroccan heritage. Designing an elegant and professional brochure that showcases the foundation’s services in an attractive manner, using designs inspired by traditional Moroccan styles. Providing a complete visual guide to ensure visual consistency across all communication channels of the foundation. Thanks to this precise strategy, Morocco Foundation now has a strong visual identity that reflects its unique character, enhancing its market presence and giving it a distinctive starting point in the business world. 

Case Study Shams Lumiere is a leading Turkish company specializing in the manufacturing and export of decorative and illuminated lamps, offering high-quality products with unique designs that cater to both local and international markets. Since its establishment, Shams Lumiere has been committed to providing innovative lighting solutions that add a distinctive aesthetic touch to homes, restaurants, and hotels, combining elegance, craftsmanship, and modern technology. Additionally, the company offers design and printing services, including catalog and brochure design and printing, which effectively reflect the brand identity and support the professional promotion of its products. Challenge As Shams Lumiere expanded into global markets, the need arose to strengthen its digital presence and increase potential customers. Therefore, Google Ads was adopted as a key tool to reach target markets and maximize return on investment. As part of this effort, we redesigned the Shams Lumiere logo, visual identity, and website to align with the advertising strategy, ensuring better visibility of the brand in top search engine results. We also developed systematic designs and concepts that support the visual identity and enhance Shams Lumiere’s distinction in the decorative lighting market. The biggest challenge was to achieve a high impression share on Google while maintaining a high click-through rate at a reasonable cost. Given that the decorative and illuminated lamp industry is highly competitive, it was crucial to carefully select relevant keywords and tailor advertising campaigns to different markets based on customer needs in each region. The strategy focused on budget management, crafting compelling ad copies, and employing competitive pricing strategies to ensure maximum efficiency and audience engagement. Strategy To implement successful advertising campaigns for each target market of Shams Lumiere, we adopted the following strategies: Precise Keyword Selection: We conducted in-depth research to choose the most effective keywords, improving the visibility of ads among potential customers interested in decorative lighting products. Audience Segmentation by Market and Demographics: We identified the most relevant customer groups for Shams Lumiere’s products, allowing ads to be displayed to the most suitable audience in each region. Negative Keyword Optimization: To ensure precise targeting, we implemented negative keyword lists to filter out irrelevant traffic and enhance ad effectiveness. Landing Page and User Experience Enhancement: We focused on improving product page designs, which helped enhance the user experience, increase the quality score, and achieve higher ad rankings at a lower cost. Catalog and Brochure Design & Printing: We developed professional catalog and brochure designs, showcasing the company’s products in the most appealing way, contributing to an improved marketing approach and enhanced customer engagement. Success The primary goal was to increase potential customers while reducing cost per click, and through advanced digital advertising strategies, we successfully: -Executed Google Ads search campaigns and Google Display retargeting campaigns to reach customers interested in decorative and illuminated lighting.-Optimized campaigns with advanced targeting and bidding strategies, resulting in better outcomes at a lower cost than competitors.-Enhanced conversion rates and increased product demand, enabling Shams Lumiere to expand significantly in international markets while reducing marketing costs.–Designed and printed professional catalogs and brochures, which helped boost brand awareness and improve customer experience by professionally presenting products. Thanks to this well-planned strategy, Shams Lumiere has successfully established itself as a leading brand in the manufacturing and export of decorative and illuminated lamps, achieving significant growth in demand and strengthening its brand visibility in global markets. 

Case Study Lancar is an international car rental company with extensive experience in providing high-quality rental services in multiple cities, including Dubai, Cairo, and Istanbul. Since its inception, Lancar has been dedicated to offering customers an exceptional travel experience by providing premium services and unparalleled support. Challenge With multiple branches across different cities, one of the primary strategic goals for Lancar was to increase the number of potential customers and achieve higher conversion rates. Therefore, Google Ads was adopted as a key tool to maximize return on investment and strengthen the company’s digital presence. As part of this effort, we began by redesigning Lancar’s logo, corporate identity, and website to align with the advertising plan and ensure that the company appears among the top search engine results. Additionally, we developed systematic designs and concepts that reinforce Lancar’s brand identity and uniqueness. The biggest challenge was achieving a high impression share on Google while maintaining a strong click-through rate at a reasonable cost. Given the highly competitive nature of the car rental industry, it was crucial to set accurate pricing and carefully select keywords to ensure that ads reached the right audience effectively. Furthermore, it was necessary to create tailored advertising campaigns for each city and develop an execution strategy that aligned with the local audience’s behavior and preferences. This required careful budget management, ad copy development, keyword selection, and advanced pricing strategies to maximize relevance, targeting, and effectiveness. Strategy To ensure the success of advertising campaigns for each Lancar branch across various cities, we implemented the following strategies: Targeted Keyword Selection: We conducted in-depth research to identify the most effective keywords, ensuring that ads appeared to the right audience. Segmenting Audiences Based on Location and Demographics: Customer categories were defined based on geographic location and interests, ensuring ads reached the most relevant potential customers. Negative Keyword Implementation: Negative keyword lists were used to filter out irrelevant traffic, ensuring that ads were displayed only to the most productive audiences. Landing Page and User Experience Optimization: To enhance campaign quality, we improved the design and functionality of landing pages, ensuring a seamless user experience that boosted Quality Score and improved ad rankings. Success What We AchievedOur primary goal was to obtain valuable leads at the lowest cost per click. In an industry where competition is fierce and requires large advertising budgets, we successfully: – Launched Google Ads search campaigns and Google Display retargeting campaigns to engage both new and returning customers.– Optimized campaigns using advanced targeting and bidding strategies, achieving better results at a lower cost than competitors.– Increased conversion rates and maximized return on investment, allowing Lancar to attract more potential customers while maintaining lower advertising costs compared to competitors. Thanks to this well-planned strategy, we successfully positioned Lancar as a leading name in the online car rental market, enhancing its visibility in search results and significantly improving conversion rates. Laptop computer with company profit progress on screen standing on table in startup office. In background, businesswoman working overtime at financial strategy, analyzing marketing statistics

Case Study Challenge In a market filled with traditional brands, IKBAL Mobilya sought to showcase its innovative and adaptable approach to the furniture industry. As a startup with a unique vision, it faced the challenge of standing out both visually and symbolically from competitors. It needed a brand identity that combined simplicity with expressiveness, capturing the essence of its expertise in furniture design in an innovative and adaptable way. Solution We developed a brand identity centered around the concept of wood and furniture. This solution embodies Iqbal Mobilya’s innovative approach to furniture design, symbolizing its ability to reshape wood and various materials into unique pieces that seamlessly blend beauty and functionality, catering to customers’ needs in a modern style. This arrangement of shapes not only adds visual appeal but also provides flexibility, allowing the logo to adapt across various applications while maintaining its distinctive and recognizable identity. Each color and shape within the brandmark reflects a sense of flexibility, adaptability, and creativity, visually representing Iqbal Mobilya’s mission to deliver innovative designs inspired by tradition, meeting customers’ expectations from every angle. Success To ensure a unified and strong brand experience, we developed a comprehensive brand identity guide. We also designed a complete set of stationery for Ikbal, including business cards, letterheads, and envelopes—all reflecting a vibrant visual identity inspired by the wood. This cohesive branding system strengthened Ikbal brand presence, enabling it to communicate its message clearly and creatively across all touchpoints. Summary The new brand identity for Ikbal successfully positioned the company as a distinctive and innovative player in the furniture industry. By embodying the company’s creative approach to furniture design, the brand identity resonated with clients and helped Ikbal stand out in a crowded market. With this visually appealing and flexible identity, Ikbal not only attracted new clients but also reinforced its reputation as a leader in offering innovative and inspiring furniture design solutions.