
Case Study
In a market filled with traditional brands, IKBAL Mobilya sought to showcase its innovative and adaptable approach to the furniture industry.
As a startup with a unique vision, it faced the challenge of standing out both visually and symbolically from competitors.
It needed a brand identity that combined simplicity with expressiveness, capturing the essence of its expertise in furniture design in an innovative and adaptable way.
We developed a brand identity centered around the concept of wood and furniture.
This solution embodies Iqbal Mobilya’s innovative approach to furniture design, symbolizing its ability to reshape wood and various materials into unique pieces that seamlessly blend beauty and functionality, catering to customers’ needs in a modern style.
This arrangement of shapes not only adds visual appeal but also provides flexibility, allowing the logo to adapt across various applications while maintaining its distinctive and recognizable identity.
Each color and shape within the brandmark reflects a sense of flexibility, adaptability, and creativity, visually representing Iqbal Mobilya’s mission to deliver innovative designs inspired by tradition, meeting customers’ expectations from every angle.
To ensure a unified and strong brand experience, we developed a comprehensive brand identity guide.
We also designed a complete set of stationery for Ikbal, including business cards, letterheads, and envelopes—all reflecting a vibrant visual identity inspired by the wood.
This cohesive branding system strengthened Ikbal brand presence, enabling it to communicate its message clearly and creatively across all touchpoints.
The new brand identity for Ikbal successfully positioned the company as a distinctive and innovative player in the furniture industry.
By embodying the company’s creative approach to furniture design, the brand identity resonated with clients and helped Ikbal stand out in a crowded market.
With this visually appealing and flexible identity, Ikbal not only attracted new clients but also reinforced its reputation as a leader in offering innovative and inspiring furniture design solutions.





