Case Study
Lancar is an international car rental company with extensive experience in providing high-quality rental services in multiple cities, including Dubai, Cairo, and Istanbul. Since its inception, Lancar has been dedicated to offering customers an exceptional travel experience by providing premium services and unparalleled support.
With multiple branches across different cities, one of the primary strategic goals for Lancar was to increase the number of potential customers and achieve higher conversion rates. Therefore, Google Ads was adopted as a key tool to maximize return on investment and strengthen the company’s digital presence.
As part of this effort, we began by redesigning Lancar’s logo, corporate identity, and website to align with the advertising plan and ensure that the company appears among the top search engine results. Additionally, we developed systematic designs and concepts that reinforce Lancar’s brand identity and uniqueness.
The biggest challenge was achieving a high impression share on Google while maintaining a strong click-through rate at a reasonable cost. Given the highly competitive nature of the car rental industry, it was crucial to set accurate pricing and carefully select keywords to ensure that ads reached the right audience effectively. Furthermore, it was necessary to create tailored advertising campaigns for each city and develop an execution strategy that aligned with the local audience’s behavior and preferences. This required careful budget management, ad copy development, keyword selection, and advanced pricing strategies to maximize relevance, targeting, and effectiveness.
To ensure the success of advertising campaigns for each Lancar branch across various cities, we implemented the following strategies:
Targeted Keyword Selection: We conducted in-depth research to identify the most effective keywords, ensuring that ads appeared to the right audience.
Segmenting Audiences Based on Location and Demographics: Customer categories were defined based on geographic location and interests, ensuring ads reached the most relevant potential customers.
Negative Keyword Implementation: Negative keyword lists were used to filter out irrelevant traffic, ensuring that ads were displayed only to the most productive audiences.
Landing Page and User Experience Optimization: To enhance campaign quality, we improved the design and functionality of landing pages, ensuring a seamless user experience that boosted Quality Score and improved ad rankings.
What We Achieved
Our primary goal was to obtain valuable leads at the lowest cost per click. In an industry where competition is fierce and requires large advertising budgets, we successfully:
– Launched Google Ads search campaigns and Google Display retargeting campaigns to engage both new and returning customers.
– Optimized campaigns using advanced targeting and bidding strategies, achieving better results at a lower cost than competitors.
– Increased conversion rates and maximized return on investment, allowing Lancar to attract more potential customers while maintaining lower advertising costs compared to competitors.
Thanks to this well-planned strategy, we successfully positioned Lancar as a leading name in the online car rental market, enhancing its visibility in search results and significantly improving conversion rates.
