Case Study
Laroza Cafe is the perfect destination for lovers of fine sweets and coffee. The café offers a variety of chocolate-related desserts such as crepes and waffles with fresh fruits, in addition to a wide selection of coffee types including Turkish coffee, Nescafé, espresso, and more. The café’s goal is to provide a unique experience that combines delicious taste and an elegant atmosphere in every cup of coffee and every bite of dessert.
The main challenge in designing the Laroza Café’s identity was to combine the key elements of the brand in a way that reflects its specialization in sweets and chocolate while offering a variety of coffee types. It was essential that the logo showcased a clear and distinctive identity that balances both coffee and chocolate.
The main challenges included:
– Designing a logo that reflects the excellence of both coffee and chocolate, integrating Turkish coffee and chocolate elements with warm colors such as red and brown.
– Developing a cohesive visual identity, including colors and fonts that enhance the sense of comfort and elegance that customers seek.
– Designing a price list that features the products in an elegant way, accompanied by professional photography to showcase the real appearance of the products.
To ensure that Laroza Café’s identity stood out and reflected its expertise, a precise strategy was followed in the design process, which included:
Designing the Logo:
Coffee and chocolate elements were harmoniously integrated, featuring Turkish coffee cups and flowing chocolate in the design.
The colors red and brown were chosen for the logo, with brown representing the natural color of chocolate, while red symbolizes warmth and comfort, synonymous with coffee.
Modern fonts were used with a simple yet elegant touch to complete the logo and reflect the café’s modern vibe.Developing a Complete Visual Identity:
Warm colors such as red and brown were applied consistently across all visual elements, including the menu, stationery, and even the café’s décor.
Fonts and icons were developed to match the café’s modern, sophisticated look, reinforcing the visual identity across all promotional materials.Designing the Price List:
The price list was designed with a modern and simple approach, featuring professional photos that showcase the desserts as they are in reality. The crepes and waffles with chocolate and fruits were highlighted to emphasize the quality of the treats.
Clear, easy-to-read fonts were used to ensure a comfortable reading experience, presenting the available options to customers in an organized manner.Professional Photography:
Professional photography was conducted for the café’s products, focusing on the quality of the sweets and chocolate as well as the details of the coffee to ensure the products appeared as they truly are.
Photos that fit the comfortable atmosphere of the café were included, making the customer feel the ideal experience even before visiting.
We successfully achieved a distinctive visual identity for Laroza Café that reflects quality and elegance, perfectly matching the café’s offerings. Through this strategy, we accomplished:
A unique logo design that combines coffee and chocolate in a way that reflects the café’s spirit, using red and brown colors.
A complete visual identity that includes designs for menus, icons, and fonts that enhance the customer experience and reflect the café’s upscale vibe.
An elegant price list design featuring professional photos of the café’s products, showcasing the desserts and coffee at their best.
High-quality professional photography that accurately depicts the real-life appearance of the products, increasing the café’s appeal to customers.
Thanks to this strategy, Laroza Café now has a strong and unique visual identity that reflects its specialization in sweets and traditional coffee, helping attract more customers and expand its clientele.
