Case Study
Shams Lumiere is a leading Turkish company specializing in the manufacturing and export of decorative and illuminated lamps, offering high-quality products with unique designs that cater to both local and international markets. Since its establishment, Shams Lumiere has been committed to providing innovative lighting solutions that add a distinctive aesthetic touch to homes, restaurants, and hotels, combining elegance, craftsmanship, and modern technology.
Additionally, the company offers design and printing services, including catalog and brochure design and printing, which effectively reflect the brand identity and support the professional promotion of its products.
As Shams Lumiere expanded into global markets, the need arose to strengthen its digital presence and increase potential customers. Therefore, Google Ads was adopted as a key tool to reach target markets and maximize return on investment.
As part of this effort, we redesigned the Shams Lumiere logo, visual identity, and website to align with the advertising strategy, ensuring better visibility of the brand in top search engine results. We also developed systematic designs and concepts that support the visual identity and enhance Shams Lumiere’s distinction in the decorative lighting market.
The biggest challenge was to achieve a high impression share on Google while maintaining a high click-through rate at a reasonable cost. Given that the decorative and illuminated lamp industry is highly competitive, it was crucial to carefully select relevant keywords and tailor advertising campaigns to different markets based on customer needs in each region. The strategy focused on budget management, crafting compelling ad copies, and employing competitive pricing strategies to ensure maximum efficiency and audience engagement.
To implement successful advertising campaigns for each target market of Shams Lumiere, we adopted the following strategies:
Precise Keyword Selection: We conducted in-depth research to choose the most effective keywords, improving the visibility of ads among potential customers interested in decorative lighting products.
Audience Segmentation by Market and Demographics: We identified the most relevant customer groups for Shams Lumiere’s products, allowing ads to be displayed to the most suitable audience in each region.
Negative Keyword Optimization: To ensure precise targeting, we implemented negative keyword lists to filter out irrelevant traffic and enhance ad effectiveness.
Landing Page and User Experience Enhancement: We focused on improving product page designs, which helped enhance the user experience, increase the quality score, and achieve higher ad rankings at a lower cost.
Catalog and Brochure Design & Printing: We developed professional catalog and brochure designs, showcasing the company’s products in the most appealing way, contributing to an improved marketing approach and enhanced customer engagement.
The primary goal was to increase potential customers while reducing cost per click, and through advanced digital advertising strategies, we successfully:
-Executed Google Ads search campaigns and Google Display retargeting campaigns to reach customers interested in decorative and illuminated lighting.
-Optimized campaigns with advanced targeting and bidding strategies, resulting in better outcomes at a lower cost than competitors.
-Enhanced conversion rates and increased product demand, enabling Shams Lumiere to expand significantly in international markets while reducing marketing costs.
–Designed and printed professional catalogs and brochures, which helped boost brand awareness and improve customer experience by professionally presenting products.
Thanks to this well-planned strategy, Shams Lumiere has successfully established itself as a leading brand in the manufacturing and export of decorative and illuminated lamps, achieving significant growth in demand and strengthening its brand visibility in global markets.
